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Media / Technology
Content Creator, Global Measurement Solutions Full Time
Overview
We are looking for a seasoned Content Creator Leader to help lead the development and growth of Nielsen’s emerging content creator measurement business, positioning the company as the authority in creator economy analytics. This person should have Creator Economy Expertise which stretches across all major and emerging media platforms.
This strategic role will:
- Define and execute the global vision for Nielsen’s Content Creator measurement solutions
- Build a scalable business line that captures the growing influence of digital creators across platforms
- Develop innovative measurement methodologies that quantify creator impact, audience engagement, and advertising effectiveness
- Forge strategic partnerships with major creator platforms, talent agencies, and brand advertisers
- Drive significant revenue growth through new product offerings tailored to the creator ecosystem
- Establish Nielsen as the industry standard for creator measurement and valuation
- Lead cross-functional initiatives spanning product development, data science, sales, and client success
- Represent Nielsen’s creator measurement capabilities with industry leaders and at key industry events
Core Competencies Required
- Creator Economy Expertise: Deep understanding of the creator landscape, monetization models, and platform dynamics across YouTube, TikTok, Instagram, Twitch, and emerging platforms
- Strategic Vision: Ability to identify market opportunities and develop long-term strategies that align with Nielsen’s broader measurement evolution
- Product Innovation: Experience developing measurement products that solve complex client challenges in emerging media spaces
- Business Development: Proven track record building new lines of business and driving substantial revenue growth
- Leadership: Exceptional ability to build and inspire high-performing teams across global markets
- Relationship Management: Skill in establishing partnerships with platforms, creators, agencies, and brand advertisers
- Technical Acumen: Understanding of data collection methodologies, APIs, and integration requirements across digital platforms
- Market Intelligence: Ability to anticipate industry trends and position Nielsen offerings accordingly
- P&L Management: Experience with full profit and loss responsibility for a business unit or product line
- Cross-functional Collaboration: Coordinate effectively across research, product, technology, and commercial teams
Qualifications
- 15+ years of experience in digital media, with significant exposure to the creator economy
- Demonstrated success launching and scaling new business initiatives in measurement or analytics
- Bachelor’s degree required, advanced degree preferred
- Strong executive presence and ability to represent Nielsen with C-Suite clients
- Experience managing teams in an evolving market landscape
- Proven ability to translate complex measurement concepts into clear value propositions
- Entrepreneurial mindset with comfort operating in ambiguous, fast-changing environments
- Deep understanding of advertiser and platform measurement needs
- This leader will be instrumental in expanding Nielsen’s measurement footprint into one of the fastest-growing segments of the media landscape, requiring both visionary leadership and practical execution skills to build a sustainable, high-growth business.
Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans for full-time employees, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.
A reasonable estimate of salary range for a new employee to be offered this role would be between $100,000 – $300,000, which would be adjusted based on each employee’s geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
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