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Marketing
Demand Generation Lead Full Time NEW
About AngelList:
We exist to accelerate innovation by increasing the number of successful startups in the world. We want to give more people the opportunity to participate in the venture economy by building the financial infrastructure that makes it possible for more people to invest in world changing startups, and build tools for startups that help them run their operations so they can focus on building.
AngelList is the nexus of venture capital and the startup community. We support over $124B+ assets on our platform, and we’ve driven capital to over 12,000 startups, almost 282 of which are unicorns. 57% of top-tier U.S. VC deals involve investors on AngelList.
While our scale is large, our ambitions are even larger – we’re innovating on the financial infrastructure for venture investors and the startups they invest in. Come build with us.
About the Role:
As AngelList’s Demand Generation Lead, you will work closely with our Head of Marketing to craft a comprehensive marketing strategy aimed at lead generation and finding repeatable growth channels for our full-service fund management product offerings. While your primary focus will be on generating new business, you’ll also be able to explore ways to nurture and strengthen existing customer relationships to support your campaigns. You’ll also have the opportunity to engage with a diverse range of customers within the AngelList ecosystem–emerging managers, established funds (GPs), investors (LPs), and founders across various touch points.
You will be a founding member on the Revenue Marketing team, so we’re looking for someone who will take initiative, learn AngelList’s product quickly and thoroughly, operate in ambiguity, bring a growth mindset to their work each day, and be excited to help build a revenue-generating marketing motion from the ground up. This role reports to the Head of Marketing.
You will:
- Engage regularly with potential (and current) customers across mediums to drive excitement about AngelList’s mission, vision, and product offerings
- Translate business objectives focused on driving top-of-funnel growth into a marketing schedule across an array of channels, including social, events / webinars, email campaigns, paid media, and new ideas that you invent
- Ensure that marketing campaigns are uniquely crafted towards each target customer and product offering to effectively drive MQLs, and work with our Sales team to convert MQLs into SQLs
- Conceptualize, plan, execute, and manage the complete process of demand generation campaigns, including post evaluation and analysis (in partnership with Marketing Ops)
- Partner with Designers and Content & Product Marketing to create compelling, on-brand content across channels that support your schedule
- Partner cross-functionally with Product, Customer Relations, and Sales teams to create a deep understanding of how our current and potential customers communicate and how our product solves their pain points in order to create effective marketing campaigns to drive growth and retention
You have:
- 5+ years of experience in marketing or related fields (e.g., sales, customer success, account management), with at least 3 years in demand generation, strategic marketing, or other revenue-focused roles, successfully managing and scaling multiple growth channels (This is neither a performance marketing nor lifecycle marketing role.)
- Worked in a B2B SaaS company, not necessarily in the fintech industry but have an interest in learning AngelList’s complex business and private markets
- Experience owning MQL-generating campaigns through an array of channels, including webinars, events, gifting, social, referral programs, email marketing, ABM, etc.
- Deep knowledge and ability to track metrics across the entire sales funnel from campaign engagement to MQL to SQL to Closed Won
- Strong communication and project management skills to effectively manage and execute against your campaign schedule
- Experience bringing customer stories to market via referral programs, case studies, testimonials, or community building
- A collaborative outlook and ability to effectively work cross-functionally with sales, brand design, product, customer success, and leadership!
How success will be measured in this role:
- Meeting quarterly MQLs and pipeline goals for new business generation
- Strategizing, creating, and executing on the quarterly revenue marketing campaign calendar
- Willingness to test, learn, and iterate campaigns across channels and effectively tell this story through metrics and reporting
If you don’t tick every box above, we’d still encourage you to apply. We’re building a diverse team whose skills balance and complement one another.
AngelList has offices in two hub cities: San Francisco and New York City that you can choose to work from. We’re focused on hiring within these hubs and people hired from these hub offices are expected to come into the office twice per week (Tuesdays and choice between Wednesday or Thursday). From time to time, we will make rare exceptions for new hires if they need to be fully remote.
Compensation: The compensation for this role consists of a competitive base salary, benefits, and equity package. The base salary for this role starts at $150,000+ annually but the actual compensation will vary based on several factors including a candidate’s professional background, experience, and location. Additional details about our Total Rewards package will be provided during the recruitment process.
Benefits: We support our employees in their lives both inside and outside of work.
*See additional detail on our benefits here: https://angell.ist/venture-benefits
*Learn about our Funders & Founders Program here: https://join.angellist.com/
Working at AngelList: At AngelList, we are united in our purpose to accelerate innovation and build the future of private markets. Our beliefs and values shape how we work, collaborate, and create impact. If the below resonate, we’d love to have you with us.
*Beliefs: https://angell.ist/beliefs
*Values & Leadership Expectations: https://angell.ist/values
AngelList is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.