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Research
Director, Measurement Full Time
Vevo is the world’s leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
We are seeking a Director of Measurement to lead all advertising research and measurement solutions to support Vevo’s Ad Sales organization. The ideal candidate will work cross functionally with Sales, Data Analytics, Data Science, and our vendor partners to understand client measurement needs, build a forward-thinking measurement strategy, and lead foundational research projects that demonstrate the effectiveness and value of Vevo as an advertising network.
This is a full-time, hybrid position based in our New York City office.
As a member of our team, you will:
- Oversee the development of robust learning agendas, measurement strategies, and reporting frameworks that demonstrate the efficacy of Vevo to the media industry
- Drive analytical insights and strategic thinking on campaign measurement and performance, using data to uncover key trends and actionable insights that craft advertising strategies and improve campaign performance efforts based on client KPIs
- Collaborate with global and local sales teams and client contacts to ensure consistent, effective, and optimized campaign performance through data-driven solutions
- Act as a resource for clients regarding media strategy and performance, providing recommendations for campaigns focused on full-funnel measurement
- Evolve Vevo’s POV on 3rd party data providers and measurement solutions, expanding the scope of existing vendor partnerships and establishing new partnerships to build best-in-class measurement frameworks and solve client and industry measurement needs
- Stay update-to-date on industry measurement trends and standard methodologies in brand lift solutions, attribution methodologies (MTA, MMM, etc.), and outcomes-based measurement, using this knowledge to drive Vevo’s forward-looking strategic measurement roadmap
- Coach and guide a high performing team of researchers responsible for managing and executing research studies and delivering actionable insights to both internal and external stakeholders
This describes you:
- You have the ability to translate data analysis into actionable insights and strategies, effectively communicating them to both internal teams and clients
- You have an analytical mindset with the ability to identify key factors that influence media performance and develop solutions that align with business objectives
- You possess strong knowledge of the multi-platform media and content landscape, advanced measurement technologies and methodologies, and current trends and challenges shaping the media industry
- You have extensive experience with direct client engagement, with the ability to influence measurement solutions and guide client actions while representing technical concepts to non-technical stakeholders
- You have experience managing 3rd party measurement vendors through the full partnership lifecycle, from contract negotiation to project execution
Requirements:
- 8+ years of experience in media and advertising research, with a focus in digital campaign measurement and optimization
- Deep familiarity and expertise with 3rd party measurement vendors and solutions (i.e., R/F, Brand Lift, Tune-in, Attribution), syndicated audience measurement tools (i.e., Comscore, TVision), and ad server data (GAM, FreeWheel)
- Proficiency in data analysis and statistical techniques, with experience in data processing and visualization tools such as Looker and statistical software like SPSS or SAS
- Knowledge of and experience with advanced advertising solutions (i.e., data-driven targeting capabilities), the programmatic ad ecosystem, and performance/outcomes measurement
- Effective cross-functional leadership skills, with ability to influence and align other teams to achieve business goals
Interested? Great! You might like to know:
- We’re a fun, energetic, and tight-knit team
- We really enjoy music and technology
- We have competitive compensation and benefits packages
- We have premier access to music content and new releases of original media content
The pay range for this position is: $145,000-$165,000 per year. Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Transparency Law.
This is a full-time position based on-site/in our NYC headquarters. Vevo currently operates in a hybrid work model and requires all employees, who have not been designated as “remote” to be in the office/studio a minimum of 3 days a week.
Vevo considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, age, disability, genetic information, veteran status, or any other legally protected status under local, state, or federal law.