Global Events Marketing Senior Director

WHAT YOU’LL DO

As a key member of the Global External Relations & Events team, the Global Events Senior Director will play a crucial role in shaping and executing BCG’s flagship event programs, both BCG’s proprietary client events and BCG’s presence at major conferences. Your primary responsibility will be to ensure that these programs are aligned with our brand, maximise our visibility, deliver commercial value, and are flawlessly executed. Your focus will be on delivering exceptional, tailored experiences for our clients and target audiences who engage with BCG at events, as well as for BCG’s senior executives attending our events.

Specifically, you and your team will oversee, also in coordination with relevant Practice Areas, the management of our flagship event portfolio which includes:

• Third-party programs such as CES, JPM Morgan Healthcare Conference, WEF Annual Meeting, MWC, Milken Global Conference, Cannes Lions, Code Conference, AWS Re:Invent
• Proprietary programs such as the European CFO Conference, Emerging Markets Leaders’ Summit, Global Airlines Conference
• Networks for leaders in Digital Transformation, Climate & Sustainability, and Operations

Coordinating the cross-functional event team and working with the relevant event steering committee, you will oversee all aspects of the design, execution, and measurement of the event, including:

• Programming – defining the strategy, objectives, delegation, setting up the event team and PMO, defining target audiences, event curation, speaker placements, and coordinating client engagement
• Amplification – crafting a compelling narrative for the event, identifying the key content supporting the narrative, and coordinating an integrated multi-channel coms plan across digital, media, social media
• Production & Logistics – sourcing, production, vendor and agency management, travel, accommodations, registrations, and invitations

You will lead the day-to-day operations of the events team, providing guidance, coaching, and professional development opportunities for team members. You will be a member of relevant cross-functional marketing committees and/or projects. You will serve as a subject matter expert for the marketing function and the broader organization, offering advice and support whenever needed, to ensure effective collaboration and enablement.

WHO WE ARE

BCG pioneered strategy consulting more than 50 years ago, and we continue to innovate and redefine the industry. We offer multiple career paths for the world’s best talent to have a real impact on business and society. As part of our team, you will benefit from the breadth and diversity of what we are doing today and where we are headed next. We count on your authenticity, exceptional work, and strong integrity. In return we are committed to supporting you in discovering the most fulfilling career journey possible-and unlocking your potential to advance the world. Our team called Global Services (GS) provides corporate support to business areas such as Finance, Legal, HR, Marketing and IT. This diverse team of experts, operators and specialists represent all levels from Partner to entry level staff, operating across the globe in multiple countries. Global Services is in short, the backbone of BCG.

YOU BRING (EXPERIENCE & QUALIFICATIONS)

• At least bachelor’s degree with strong academic achievements required, ideally in marketing or business administration or other related subjects
• 15+ years’ experience in event curation, experience design and production in a global professional services or agency environment is essential
• 10+ years’ experience in a leadership role related to event management
• Experience and knowledge of project management principles, methodologies, and tools
• Ability to interact effectively with a variety of audiences at all levels of seniority, across functions and geographies – a strong presence and experience in presenting to senior audiences
• Ability and experience working on a global team across multiple time zones
• Must have a positive and friendly manner, with a strong service orientation, high degree of flexibility, and the ability to work under pressure
• Proficiency in all software used at BCG; advanced Excel and slide-writing skills essential
• Good knowledge of BCG networks, processes and structures is a plus
• Willingness to travel

EQUAL OPPORTUNITY

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

YOU’RE GOOD AT

• Project management and senior stakeholder management as you’ll be owning programs end-to-end and will be required to propose and get buy in on the overall approach and define the required resources and timeline to deliver on the approach
• Event content and experience curation, including distilling the narrative and defining the event concept, format; and speakers to bring the narrative to life
• Developing innovative event formats to engage attendees and enhance their overall experience
• Relationship building with key external stakeholders (3rd parties, vendors)
• Developing and tracking client engagement programs at events to ensure the BCG delegation is maximising opportunities to meet with clients and targets at events
• Cross-functional teaming

YOU’LL WORK WITH

A variety of teams across BCG, both inside and outside of the marketing function, including:

• Senior leaders (MDPs, PALs, SteerCos)
• Local and Practice Area marketing teams
• Global Marketing Leadership team
• Global channel teams

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