Regional Sales Executive, Platforms & Digital, Asia (Entry Level) Contract

DEPARTMENT SUMMARY

• Drive strategic engagement within the Platforms & Digital Media Sales Group (MSG) within Audience Measurement Commercial
• Building go-to-market strategies and client-specific account plans to expand our business with existing clients.
• Working as part of our Asia Platforms & Digital Team, sharing best practices across markets, and driving cross-country engagements and contracts for international customers.
• Your personal objectives and those of the whole team are Revenue Growth and increased client penetration within Platforms & Digital

KEY RESPONSIBILITIES

• Responsible for bringing in new business opportunities and prospect clients in the Platforms & Digital space.
• Undertake sales activities independently, tracking opportunities and pipelines daily and reporting progress weekly.
• Initiate ideas and thoughtful insights into new  initiatives for clients, showing competency, mastery and consultative influential skill.
• Develop and maintain open-channel communication with top-level clients to create and foster business opportunities.
• Build clear account plans, outlining growth strategies and key contacts.
• Lead and promote strategic conversations and meetings with clients to result in traceable business opportunities. Aim to provide impactful solutions to clients’ business issues.
• Keep abreast with the latest developments in ad tech, market research and media, to propose refinements to current processes and approaches.
• Drive annual contract renewals and develop new business opportunities to further grow the business.

• Accountable for the financial KPIs (revenue and margin commitment) versus targets with quality, speed of delivery and productivity targets as assigned
• Contribute to overall team plan by generating revenue and/or cost-savings ideas
• Drives and grow Nielsen business in revenue and margin (for repeat clients).

KEY STAKEHOLDERS & INTERFACE

• Asia Commercial teams
• Product and Operation teams
• Finance teams
• Human Resources teams

• Platforms & Digital clients 

EXPERIENCES & QUALIFICATIONS

• Minimum 3  yearsof prior working experience in the  Digital Platforms or Media Agency space.
• Proven track record of managing sales pipeline, delivering business growth and hitting revenue targets
• Experience in using the Nielsen audience measurement products, e.g. CMV, TAM, Ad Intel, DAR,TAR is an added advantage.
• Fluency (reading and writing) in Mandarin/Thai or both is highly desirable.

COMPETENCIES & SKILLS

• Strong understanding of business performance measures and corporate financials
• Meticulous with strong attention to detail;
• Growth mindset for development opportunities;
• Team player with the ability to enable and encourage others within the team
• Commercially astute – especially in proposing and negotiating solutions
• Ability to understand, interrogate and translate complex business issues
• Strategic thinking, analytical and logical reasoning skills
• Result oriented, working with the end in mind;
• Resilient, persuasive and self motivated
• High-level accuracy and attention to detail
• Strong written and verbal communication / presentation skills in local and English languages
• Strong interpersonal skills with a collaborative mindset to work well with others;

KEY PERFORMANCE INDICATORS / MEASURES

• Meet the revenue target;
• Renewal success rate;
• New business conversion rate;
• No. of client engagement, meetings & presentations.