Sr. Director, Product Marketing


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Job Title

Sr. Director, Product Marketing

Job Summary:

The Sr. Director of Product Marketing will be responsible for developing and executing the strategy to bring the restaurant solutions portfolio to life through differentiated GTM plans that speak to the needs of the diverse restaurant segments and archetypes. This role sits at the critical intersection between Product and Marketing, and is accountable for developing and executing strategy, along with their direct reports, for the entire product lifecycle from influencing roadmaps, to launch, to adoption, and includes ownership for positioning and storytelling, competitive intelligence, .com & demand gen messaging, pricing and packaging, and sales enablement.


  • Leading the Product Marketing Team: Coach, lead, manage, and inspire a high-performing results-oriented team.

  • Developing and executing the product marketing strategy: This includes market positioning, messaging, product launch plans, sales enablement, competitive analysis, across multiple segments and archetypes

  • Developing go-to-market (GTM) plans: This includes creating briefs for demand generation activities, thought leadership programs, and enablement and managing website product pages and demand gen stories.

  • Driving product growth and adoption: Drive product growth and adoption, resulting in increased revenue, customer satisfaction and business success.

  • Collaborating with cross-functional teams: Working closely with Product Management, Growth and Brand Marketing, Sales and Customer Success to drive the GTM strategy and ensure a consistent customer experience.

  • Leading the development of sales enablement tools: Creating tools and product collateral to support the sales team.

  • Monitoring market trends and competition: Keeping up-to-date on market trends and the competitive landscape, and continuously improving product offerings and messaging to stay ahead of the market.

  • Conducting market research: Understanding customer needs and the competitive landscape and using the information to inform product and marketing strategies.

Skills and Attributes

  • 10+ years of product marketing experience, preferably for B2B SaaS

  • Ability to successfully build, lead, manage and coach a diverse team.

  • World-class storytelling skills

  • Demonstrated success leading the development of marketing and audience strategies, creating go-to-market plans, product positioning and measurement frameworks for a portfolio of products and brands

  • Results-oriented and data-driven, using data to identify problems, find opportunities, and drive improvement in our marketing and growth efforts

  • Ability to think strategically, solve problems and make complex decisions

  • Successful track record collaborating with cross-functional teams to drive alignment and action

  • Keen ability to influence decision makers

  • Unrelenting champion of the customer

  • Always willing to roll up your sleeves and execute in addition to developing strategy

  • Passion for restaurants, hospitality and industry-related technology

Perks of Joining Us:

Monday-Thursday in office work week. Work from home Fridays.

*First 90 days in office for five days a week*

  • Competitive salary

  • Comprehensive benefit plans to suit your unique needs

  • 401(k) with company match and Employee Stock Purchase Plans

  • Generous time off programs including paid parental leave

  • Holistic wellness program

  • 8 highly active Employee Resource Groups

  • Professional development, growth and support

  • Company-sponsored volunteer days and community-building events

  • Opportunity to work with a passionate team making a positive impact on the hospitality community

Salary Range

$118,200.00 – $196,800.00

These pay ranges apply to employees in New York and California. Pay ranges for employees in other states may differ.

Thank you for considering employment with Fiserv. Please:

  • Apply using your legal name
  • Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable).

What you should know about us:

Fiserv is a global fintech leader with 40,000-plus (and growing) associates proudly serving clients in more than 100 countries. As a FORTUNE 500 company, one of Fast Company s Most Innovative Companies, and a top scorer on Bloomberg s Gender-Equality Index, we are committed to excellence and purposeful innovation.

Our commitment to Diversity and Inclusion:

Fiserv is an Equal Opportunity Employer, and we welcome and encourage diversity in our workforce that reflects our world. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Warning about fake job posts:

Please be aware of fraudulent job postings that are not affiliated with Fiserv. Fraudulent job postings may be used by cyber criminals to target your personally identifiable information and/or to steal money or financial information.

Any communications from a Fiserv representative will come from a legitimate business email address. We will not hire through text message, social media, or email alone, and any interviews will be conducted in person or through a secure video call. We won t ask you for sensitive information nor will we ask you to pay anything during the hiring process. We also won t send you a check to cash on Fiserv s behalf.

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Salary Range
These pay ranges apply to employees in New York and California. Pay ranges for employees in other states may differ.


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