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POSITION SUMMARY/RESPONSIBILITIES
As a member of the Digital Marketing team in the Corporate Communications & Experience Department, is responsible for writing, editing, proofreading, and publishing content for various digital communication platforms, including but not limited to public websites, secure portals, and secure sites. Publishes keyword-focused digital marketing content including web pages, blog posts and notices in an engaging, accurate, and search engine optimized manner. Utilizes HTML code to improve and update content for secure portals and content management system. Contributes to the UX design process to ensure that content is appropriately structured to provide optimal consumer experiences and meet the goals for secure portals and public websites.
Works with the Digital Marketing Manager to develop and implement portal and website governance plan to ensure content is reviewed and updated on a timely basis. Analyzes, measures, reports, and optimizes digital content performance and proactively identifies and recommends improvements.
EDUCATION/EXPERIENCE
Bachelor’s degree in communications, public relations, marketing, journalism or related field is required. Five years of journalism, communications or content writing experience is required. Strong knowledge of HTML and CSS coding and an understanding of formatting content on the web for optimal UX is required.
Ability to work independently and as part of a team; handle multiple projects and effectively manage and set priorities is required. Strong analytical skills, planning skills, and grammar are required. AP Style writing is preferred. Experience in the following platforms a plus: WordPress and Monday.com.
