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If you are a savvy digital marketer with a growth mindset, and you have demonstrated leadership skills with a heart for people and passion for homebuilding, this position is for you!. We have an amazing culture and team. Looking for someone with focused experience in digital advertising and analytics and proficient in website optimization and SEO. This is not a broad operational marketing or brand management role.
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The Digital Marketing Director will develop and implement digital marketing strategies to enhance brand awareness and drive customer engagement.
He/She will direct a digital agency and lead an internal team focused on delivering compelling brand messaging and developing solutions to optimize our online presence, improve customer experience and help drive business results.
Responsibilities
Digital Strategy and Planning
Develop comprehensive digital marketing strategies that create customer journey alignment and drive adequate leads and traffic to communities.
Lead tactical marketing planning including campaign development, paid advertising strategy, implementation, execution, and measurement of digital marketing initiatives.
Identify strategies and implement solutions to improve online brand presence and reputation.
Digital Advertising
Plan, oversee and optimize digital advertising campaigns across various channels, including 3rd party sites, social media, search, and display.
Monitor campaign performance and ROI to ensure effectiveness and efficiency.
CRM and Marketing Automation
Develop targeted/personalized marketing campaigns and journeys via SMS, email and other applications based on CRM insights.
Direct the development of digital content including website content, email campaigns, and social media to ensure a cohesive customer journey.
Oversee Sales Force and Marketing Cloud to ensure systems and lead infusion is functioning properly.
Website
Oversee the management and optimization of company websites to enhance user experience and drive conversions.
Manage online customer acquisition and engagement (online chat and lead generation).
Lead SEO and work with marketing team on content development for all brand websites to improve organic site traffic and engagement.
Vendor/Budget Management
Oversee digital agencies/vendors to create and implement media and content marketing placements across owned, paid, and earned channels that engages target audiences.
Prepare and manage online marketing budget.
Analytics and Reporting
Access data from a variety of internal and external sources to develop insights, measure ROI, identify areas of opportunity and optimize effectiveness of online marketing communications.
Collaborate with cross functional team to deliver performance reports and insights and recommend actions or revisions to strategies.
Leadership
Lead and train digital marketing team on best practices.
Stay up-to-date with latest technology trends and identify opportunities for growth and innovation in digital marketing channels
Qualifications
Bachelor’s degree in Advertising, Marketing or related field
Certification in Google Analytics preferred
Experience:
Ideal candidate has 7-10 years in marketing with a focus on digital strategy development and execution
Experience managing a team of digital content creators and specialists
Certification in Google platforms (Google Analytics, Google Looker Studio) a plus
Sales Force and Sales Force Marketing Cloud experience a plus
Competencies:
Hands on experience in digital marketing tools and platforms including but not limited to Google Analytics, social media management tools, marketing automation software and website content management tools.
Preference for experience with Sales Force CRM and Sales Force Marketing Cloud
Solid understanding of SEO /SEM and best practices to drive organic traffic
Intermediate skills in MSOffice Outlook, Word, PowerPoint and Excel with ability to produce reports
Basic InDesign, PhotoShop and Adobe Professional skills
Hootsuite or Sprout social media management knowledge
Knowledge and experience in website maintenance software: WordPress, Builder Cloud or related software
Excellent analytical, communication, and leadership skills
High attention to detail and accuracy
Ability to maintain good relationships with vendors and internal departments
Team player and ability to work collaboratively
